巴厘岛和昆士兰旅游通过“通往天堂的门票”的宣传活动

Ni Made Prasiwi Bestari
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引用次数: 0

摘要

电影业和旅游业有着非常紧密的关系,可以相互受益。各种旅游目的地利用电影来宣传他们的地区,吸引游客。也有很多电影在旅游目的地制作,展示这些目的地,以吸引游客参观。作为一个世界受欢迎的目的地,巴厘岛已经被几位电影制片人选择在这里拍摄电影,如国际票房电影“美食,祈祷,爱情”(2010)和最近的一部是“天堂之票”(2022)。《天堂之票》的故事以巴厘岛为背景,但由于新冠肺炎疫情,没有在这里拍摄,而是在澳大利亚昆士兰州拍摄。本研究旨在分析电影《天堂之票》对巴厘岛和昆士兰旅游产业的效益,采用解释性定性方法调查电影中包含的旅游符号。从影片的故事情节、对话和视觉效果来看,本研究认为《天堂之票》既促进了巴厘岛的旅游业,也促进了昆士兰的旅游业,但如果影片在巴厘岛制作和拍摄,其推广效果将更为理想。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Promosi Pariwisata Bali dan Queensland melalui Film “Ticket to Paradise”
The film industry and tourism have a very strong relationship, which can benefit one another. Various tourist destinations use films to promote their area and attract tourists. There are also many films made in tourism destinations and showcase these destinations, so as to attract tourists to visit them. As a world popular destination, Bali has been choosen by several film producers to make film here such as the international box office movie “Eat Pray Love” (2010) and the most recent one is “Ticket to Paradise” (2022). The story of “Ticket to Paradise” sets in Bali but did not shoot here, instead in Queensland Australia because of the Pandemic Covid-19. This study aims to analyze the benefits of film "Ticket to Paradise" for Bali and Queensland tourism tourism industry The analysis was carried out using interpretive qualitative methods in investigating the tourism symbols contained in the film. In terms of the storyline, dialogue and visuals contained in this film, this study concludes that the film "Ticket to Paradise" both promotes the tourism industry in Bali and Queensland, although the promotional impact will be more optimal if the film is made and shot in Bali.
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