Developing a Problem Based Instruction Learning Model in Creative Entrepreneurship Product Subject to Achieve Entrepreneurial Competency and Business Creativity

Entrepreneurship education plays a very important role in preparing the younger generation to face the dynamics of modern business. In order to meet these demands, the focus of this research is the development of the Problem-Based Instruction (PBI) Learning Model in the subject of Creative Entrepreneurship Products at the Vocational High School (SMK) level. The aim of this research is to examine the effectiveness of PBI in improving students' entrepreneurial competence and business creativity. The method in this research is the ADDIE development method with research subjects as vocational school students. In the introductory stage, the importance of entrepreneurial competence and business creativity in the era of globalization and economic transformation is emphasized. The Entrepreneurship Creative Products subject at SMK offers an ideal platform to develop these skills. The PBI model was chosen because it emphasizes student-centered learning and contextual problem solving. Using a development research approach, this research involves the stages of problem definition, model design, material development, implementation and evaluation. It is hoped that the results of this research can contribute to the development of a learning model that combines entrepreneurial competence and business creativity through the PBI approach. Through the application of the PBI Model to the Creative Entrepreneurship Products subject, it is hoped that students will be better prepared to face future business challenges with broader insight and stronger skills. Keywords: problem based instruction, entrepreneurial competence, business creativity