天然护肤品的发展策略(以PT Nectars Natura Karya为例)

Q4 Health Professions
Yazid Hilmi Lubis, R. Dikky Indrawan, Rokhani .
{"title":"天然护肤品的发展策略(以PT Nectars Natura Karya为例)","authors":"Yazid Hilmi Lubis, R. Dikky Indrawan, Rokhani .","doi":"10.52403/ijrr.20231110","DOIUrl":null,"url":null,"abstract":"In recent years, skincare industry has grown rapidly in Indonesia. The growing number of skincare users in Indonesia becomes an opportunity for skincare producers in Indonesia, which is dominated by MSMEs. PT Nectars Natura Karya is one of MSMEs that consistently produce and promote the usage of natural skincare and sustainable products. Like other MSMEs, in particular, Covid-19 pandemic had impacted PT Nectars Natura Karya’s business as their sales dropped 30 percent in 2020. Based on those problems, PT Nectars Natura Karya needs to improve the resilience of their business in this post-Covid era. This research aims to identify strategic priorities for PT Nectars Natura Karya to compete with competitors and stay relevant in the market. In order to answer the research question, this research used the EFE and IFE Matrix to identify and evaluate external and internal factors. In the matching stage, external and internal factors were used to generate feasible alternative strategies for PT Nectars Natura Karya. In this stage, the author used IE and SWOT Matrix to formulate alternative strategies. To determine the best strategies for PT Nectars Natura Karya, the author used AHP and TOPSIS methods. The results explain implementing digital marketing and increasing their digital literacy is the best option for PT Nectars Natura Karya. Digital literacy has already become a “have-to-have” skill for SMEs since most of consumers interact and buy products through digital platforms. Keywords: AHP, MSMEs, natural skincare, PT Nectars Natura Karya, TOPSIS","PeriodicalId":13809,"journal":{"name":"International Journal of Current Research and Review","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-11-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Development Strategy of Natural Skincare (Case Study PT Nectars Natura Karya)\",\"authors\":\"Yazid Hilmi Lubis, R. Dikky Indrawan, Rokhani .\",\"doi\":\"10.52403/ijrr.20231110\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In recent years, skincare industry has grown rapidly in Indonesia. The growing number of skincare users in Indonesia becomes an opportunity for skincare producers in Indonesia, which is dominated by MSMEs. PT Nectars Natura Karya is one of MSMEs that consistently produce and promote the usage of natural skincare and sustainable products. Like other MSMEs, in particular, Covid-19 pandemic had impacted PT Nectars Natura Karya’s business as their sales dropped 30 percent in 2020. Based on those problems, PT Nectars Natura Karya needs to improve the resilience of their business in this post-Covid era. This research aims to identify strategic priorities for PT Nectars Natura Karya to compete with competitors and stay relevant in the market. In order to answer the research question, this research used the EFE and IFE Matrix to identify and evaluate external and internal factors. In the matching stage, external and internal factors were used to generate feasible alternative strategies for PT Nectars Natura Karya. In this stage, the author used IE and SWOT Matrix to formulate alternative strategies. To determine the best strategies for PT Nectars Natura Karya, the author used AHP and TOPSIS methods. The results explain implementing digital marketing and increasing their digital literacy is the best option for PT Nectars Natura Karya. Digital literacy has already become a “have-to-have” skill for SMEs since most of consumers interact and buy products through digital platforms. Keywords: AHP, MSMEs, natural skincare, PT Nectars Natura Karya, TOPSIS\",\"PeriodicalId\":13809,\"journal\":{\"name\":\"International Journal of Current Research and Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Current Research and Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.52403/ijrr.20231110\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Health Professions\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Current Research and Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52403/ijrr.20231110","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Health Professions","Score":null,"Total":0}
引用次数: 0

摘要

近年来,印尼的护肤品行业发展迅速。印尼护肤品用户数量的不断增长,为以中小微企业为主的印尼护肤品生产商提供了机会。PT Nectars Natura Karya是一家持续生产和推广天然护肤品和可持续产品的中小微企业。与其他中小微企业一样,新冠疫情对PT Nectars Natura Karya的业务造成了影响,该公司2020年的销售额下降了30%。基于这些问题,PT Nectars Natura Karya需要提高其业务在后新冠时代的弹性。本研究旨在确定PT Nectars Natura Karya与竞争对手竞争并保持市场相关性的战略重点。为了回答研究问题,本研究使用EFE和IFE矩阵来识别和评价外部和内部因素。在匹配阶段,利用外部因素和内部因素对PT Nectars Natura Karya产生可行的备选策略。在这一阶段,作者使用IE和SWOT矩阵来制定备选策略。采用层次分析法和TOPSIS法确定了自然花蜜的最佳策略。结果说明实施数字营销和提高他们的数字素养是PT Nectars Natura Karya的最佳选择。由于大多数消费者通过数字平台互动和购买产品,数字素养已经成为中小企业“必备”的技能。关键词:层次分析法,中小微企业,天然护肤,PT花蜜,TOPSIS
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Development Strategy of Natural Skincare (Case Study PT Nectars Natura Karya)
In recent years, skincare industry has grown rapidly in Indonesia. The growing number of skincare users in Indonesia becomes an opportunity for skincare producers in Indonesia, which is dominated by MSMEs. PT Nectars Natura Karya is one of MSMEs that consistently produce and promote the usage of natural skincare and sustainable products. Like other MSMEs, in particular, Covid-19 pandemic had impacted PT Nectars Natura Karya’s business as their sales dropped 30 percent in 2020. Based on those problems, PT Nectars Natura Karya needs to improve the resilience of their business in this post-Covid era. This research aims to identify strategic priorities for PT Nectars Natura Karya to compete with competitors and stay relevant in the market. In order to answer the research question, this research used the EFE and IFE Matrix to identify and evaluate external and internal factors. In the matching stage, external and internal factors were used to generate feasible alternative strategies for PT Nectars Natura Karya. In this stage, the author used IE and SWOT Matrix to formulate alternative strategies. To determine the best strategies for PT Nectars Natura Karya, the author used AHP and TOPSIS methods. The results explain implementing digital marketing and increasing their digital literacy is the best option for PT Nectars Natura Karya. Digital literacy has already become a “have-to-have” skill for SMEs since most of consumers interact and buy products through digital platforms. Keywords: AHP, MSMEs, natural skincare, PT Nectars Natura Karya, TOPSIS
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
International Journal of Current Research and Review
International Journal of Current Research and Review Health Professions-Health Professions (miscellaneous)
自引率
0.00%
发文量
162
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信