COVID-19对在线杂货的影响

IF 1 Q4 MANAGEMENT

Intangible Capital Pub Date : 2023-09-25 DOI:10.3926/ic.2244

Adrià Tuneu, Elisenda Tarrats, Núria Arimany-Serrat

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引用次数: 2

摘要

目的:本研究的目的是分析网上杂货购物的学术文献，以确定一组变量，通过一项有效的调查来评估加泰罗尼亚人口的购物习惯，从2019冠状病毒病开始，在2020-2021年大流行期间的人口代表性样本中。设计/方法/方法:本研究使用的方法是定性和定量的，因为对加泰罗尼亚人口的代表性样本进行了有效的调查，随后，使用定量方法，使用描述性统计分析问卷的答案，以解释结果并得出结论。调查结果:由于COVID-19，计划未来在网上购物的人比在大流行期间首次在网上购物的人要多。在疫情期间增加网上购物的用户也打算在未来使用网上购物。由于2019冠状病毒病，网上购物的采用已经提前了几年。然而，必须考虑到消费者仍然感知风险，例如许多人希望在购买之前看到新鲜的产品。独创性/价值:这项工作最相关的贡献是展示了在线食品购物对顾客的影响，以及在疫情时期对购物体验的重视。因此，该结果旨在有助于评估在线杂货购物，并检测客户对这种类型的购物的看法。

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Impact of COVID-19 on online grocery

Purpose: The aim of this research is to analyze the academic literature on online grocery shopping to identify a set of variables to assess by means of a validated survey the shopping habits of the population of Catalonia, starting from COVID-19, in a representative sample of the population in the 2020-2021 pandemic period.Design/methodology/approach: The methodology used for this research is qualitative and quantitative, since a validated survey is carried out with a representative sample of the population of Catalonia and subsequently, using a quantitative methodology, the answers of the questionnaire are analyzed using descriptive statistics to interpret the results and reach conclusions.Findings: More people are planning to shop online in the future because of COVID-19 than not people who have shopped online for the first time during the pandemic. Users who have increased their online grocery shopping during the pandemic also intend to use online grocery shopping in the future. Because of COVID-19, the adoption of online grocery shopping has advanced by a few years. However, it must be taken into account that the consumer still perceives risks, such as the fact that many people want to see fresh products before buying them.Originality/value: The most relevant contribution of this work is related to show how online food shopping is for customers and to value the shopping experience in times of pandemic. Thus, the results are intended to contribute to assess online grocery shopping and to detect the customer's perception of this type of shopping.

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来源期刊

Intangible Capital MANAGEMENT-

CiteScore

1.50

自引率

16.70%

发文量

审稿时长

33 weeks

期刊介绍： The aim of Intangible Capital is to publish theoretical and empirical articles that contribute to contrast, extend and build theories that contribute to advance our understanding of phenomena related with management, and the management of intangibles, in organizations, from the perspectives of strategic management, human resource management, psychology, education, IT, supply chain management and accounting. The scientific research in management is grounded on theories developed from perspectives taken from a diversity of social sciences. Intangible Capital is open to publish articles that, from sociology, psychology, economics and industrial organization contribute to the scientific development of management and organizational science. Intangible Capital publishes scholar articles that contribute to contrast existing theories, or to build new theoretical approaches. The contributions can adopt confirmatory (quantitative) or explanatory (mainly qualitative) methodological approaches. Theoretical essays that enhance the building or extension of theoretical approaches are also welcome. Intangible Capital selects the articles to be published with a double bind, peer review system, following the practices of good scholarly journals. Intangible Capital publishes three regular issues per year following an open access policy. On-line publication allows to reduce publishing costs, and to make more agile the process of reviewing and edition. Intangible Capital defends that open access publishing fosters the advance of scientific knowledge, making it available to everyone. Intangible Capital publishes articles in English, Spanish and Catalan.