广告支出的决定因素:股票价格在新兴市场中的作用

IF 0.7 4区经济学 Q3 ECONOMICS

Acta Oeconomica Pub Date : 2023-09-25 DOI:10.1556/032.2023.00026

Omar Farooq, Neveen Ahmed

{"title":"广告支出的决定因素:股票价格在新兴市场中的作用","authors":"Omar Farooq, Neveen Ahmed","doi":"10.1556/032.2023.00026","DOIUrl":null,"url":null,"abstract":"Abstract This paper documents the relationship between advertising expenditures and stock prices. Using the data of non-financial firms from India, the paper shows that advertising expenditures of a firm are sensitive to its own stock prices and to stock prices of its peer firms during the period between 2000 and 2021. These findings remain qualitatively the same when we use different estimation procedures. The paper also shows that the relationship between advertising expenditures and stock prices depends on the level of product market competition. This relationship becomes more pronounced as product competition increases.","PeriodicalId":45104,"journal":{"name":"Acta Oeconomica","volume":"25 1","pages":"0"},"PeriodicalIF":0.7000,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Determinants of advertising expenditures: Role of stock prices in an emerging market\",\"authors\":\"Omar Farooq, Neveen Ahmed\",\"doi\":\"10.1556/032.2023.00026\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This paper documents the relationship between advertising expenditures and stock prices. Using the data of non-financial firms from India, the paper shows that advertising expenditures of a firm are sensitive to its own stock prices and to stock prices of its peer firms during the period between 2000 and 2021. These findings remain qualitatively the same when we use different estimation procedures. The paper also shows that the relationship between advertising expenditures and stock prices depends on the level of product market competition. This relationship becomes more pronounced as product competition increases.\",\"PeriodicalId\":45104,\"journal\":{\"name\":\"Acta Oeconomica\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2023-09-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Acta Oeconomica\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1556/032.2023.00026\",\"RegionNum\":4,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Acta Oeconomica","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1556/032.2023.00026","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}

引用次数: 0

摘要

摘要本文研究了广告支出与股票价格之间的关系。利用印度非金融公司的数据，本文表明，在2000年至2021年期间，公司的广告支出对其自身股价和同行公司的股价敏感。当我们使用不同的估计程序时，这些发现在质量上是相同的。本文还表明，广告支出与股价之间的关系取决于产品的市场竞争程度。随着产品竞争的加剧，这种关系变得更加明显。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Determinants of advertising expenditures: Role of stock prices in an emerging market

Abstract This paper documents the relationship between advertising expenditures and stock prices. Using the data of non-financial firms from India, the paper shows that advertising expenditures of a firm are sensitive to its own stock prices and to stock prices of its peer firms during the period between 2000 and 2021. These findings remain qualitatively the same when we use different estimation procedures. The paper also shows that the relationship between advertising expenditures and stock prices depends on the level of product market competition. This relationship becomes more pronounced as product competition increases.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Acta Oeconomica ECONOMICS-

CiteScore

1.40

自引率

25.00%

发文量

期刊介绍： Acta Oeconomica publishes articles on Eastern European and Hungarian economic transition, theoretical and general issues of the transition process, economic policy, econometrics and mathematical economics. Space is also devoted to international economics, European integration, labour economics, industrial organisation, finance and business economics.Publishes book reviews and advertisements.