全渠道物流文献计量学综述

IF 2.9 Q2 BUSINESS
İlknur Tanriverdi, Hatice Aydın
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引用次数: 1

摘要

摘要全渠道物流的出现使传统的电子商务、零售和消费者决策过程发生了根本性的变化。由于全渠道物流的重要作用,近年来在文献中被频繁讨论。然而,有必要明确界定在全渠道物流领域的哪个层面进行了工作,以及这些工作所依据的主题。本研究的目的是对全渠道物流进行广泛而简明的文献综述,并分析全渠道物流领域的主题演变。本研究运用文献计量学技术探讨全渠道物流领域的研究趋势。该研究使用sciat和VOSviewer软件,分析了来自Web of Science期刊的156篇文章。这些研究文章涵盖2016-2022年期间。分析允许探索不同年份的动态并确定主要/次要主题。调查结果突出了仍处于成熟过程中的主题。这些主题是零售、服务质量、全渠道管理、城市物流、仓储、电子商务和供应链。本研究呈现了全渠道物流的整体图景,并介绍了与零售商行为和物流过程相关的主题。研究人员可以结合全渠道物流管理中的突出关键词进行进一步的研究。从这个意义上说,这项研究为学术界提供了有益的启示。此外,研究结果还揭示了行业趋势和全渠道物流领域的发展趋势。从这个意义上说,它为企业和部门员工提供了确定其战略的路线图。关键词:全渠道,全渠道物流,文献计量分析,科学,vosviewer披露声明,作者未报告潜在利益冲突。关于contributorsİlknur Tanriverdiİlknur Tanrıverdi的说明,在Ömer Seyfettin应用科学系国际贸易与物流系担任助理教授,Bandırma Onyedi eyyl大学, rkiye。主要研究方向为物流、配送、国际营销和供应链。Hatice AydınHatice Aydın,现任Ömer Seyfettin应用科学系公共关系与广告系副教授,Bandırma Onyedi eyl大学, rkiye。她的研究兴趣是市场营销、分销、消费者研究和数字营销。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A bibliometric review of the omnichannel logistics literature
ABSTRACTThe emergence of omnichannel logistics has led to fundamental changes in traditional e-commerce, retail, and consumer decision-making processes. Due to its crucial effects, the subject of omnichannel logistics has been frequently discussed in the literature in recent years. However, there is a need to clearly define at what level in the field of omnichannel logistics have been conducted and the themes on which they have been based. The aim of this study is to present an extensive and concise literature review on omnichannel logistics and to analyse the thematic evolution of the omnichannel logistics field. The study used bibliometric techniques to explore research trends in the field of omnichannel logistics. Employing SciMAT and VOSviewer software, the study analysed 156 articles from Web of Science journals. These research articles cover the 2016–2022 period. The analysis allowed exploring the dynamics in different years and identifying main/sub-themes. The findings highlighted the themes that are still in the maturation process. These themes are retail, service quality, omnichannel management, city logistics, warehousing, e-commerce and supply chain. This study presents a holistic picture of omnichannel logistics and introduces the themes related to retailer behavior and logistics process to the literature. Researchers can further their studies by considering prominent keywords in omnichannel logistics management. In this sense, the study offers beneficial implications for academics.In addition, the results of the study reveal the direction of the sectoral trends and the trend in the field of omnichannel logistics. In this sense, it offers a roadmap to businesses and sector employees in determining their strategies.KEYWORDS: Omnichannelomnichannel logisticsbibliometric analysisSciMATVosviewer Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsİlknur Tanriverdiİlknur Tanrıverdi, works as an Assistant Professor at the Department of International Trade and Logistics, Faculty of Ömer Seyfettin Applied Science, Bandırma Onyedi Eylül University, Türkiye. Her research interests are logistics, distribution, international marketing and supply chain.Hatice AydınHatice Aydın, works as an Associate Professor at the Department of Public Relations and Advertising, Faculty of Ömer Seyfettin Applied Science, Bandırma Onyedi Eylül University, Türkiye. Her research interests are marketing, distribution, consumer research and digital marketing.
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来源期刊
CiteScore
6.90
自引率
5.60%
发文量
41
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