流媒体与线性电视的多重关系:用大数据检验媒体替代理论

IF 2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2023-08-08 DOI:10.1080/08838151.2023.2250039

Takayuki Yamatsu, Sang-gil Lee

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引用次数: 0

摘要

随着连接电视的普及，流媒体正在取代线性电视，同时扩展其功能。为了从结构上解释这种基于功能相似性的替代，我们对2019年7月至2022年6月日本197,273台智能电视的日志数据应用了双向固定效应回归。结果显示，专业视频点播主要取代了线性电视的录制观看、电视剧和电影，而YouTube的替代范围更广。追赶流媒体取代了录制的观看，同时补充了不录制的观看。这些多重关系支持了媒体替代理论的适用性，并预示着流媒体的功能扩展将进一步促进线性电视的替代。

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Multiple Relationships between Streaming and Linear TV: Examining Media Substitution Theory Using Big Data

With the prevalence of connected TV, streaming is replacing linear TV while expanding its functionality. To structurally explain this replacement based on functional similarity, we applied two-way fixed-effects regression to log data from 197,273 smart TVs in Japan from July 2019 to June 2022. Results showed that professional videos on demand primarily substituted linear TV’s recorded viewing, dramas, and movies, whereas substitution by YouTube was broader. Catch-up streaming substituted recorded viewing while complementing viewing without recording. These multiple relationships support the applicability of media substitution theory and foreshadow that functional expansion of streaming would further contribute to linear TV’s replacement.

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.