营销组合对 CV Zam Zam Candimulyo Jombang 购买头巾决策的影响

JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Pub Date : 2023-09-25 DOI:10.59024/jise.v1i4.360

Ahmad Rowaib Ramadani, None Rohmad Prio Santoso

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引用次数: 0

摘要

& # x0D;本研究旨在确定营销组合对购买决策的影响。本研究以CV赞赞念珠菌钟邦为研究对象。使用的研究类型是定量研究，本研究的人群是在CV Zam Zam Candimulyo jombang购买或订购头巾的顾客，每月150人，样本为60人。结果显示:(1)产品有部分的影响影响购买决定头巾在简历祖阿曼祖阿曼Candimulyojombang(2)价格的影响部分影响购买决定头巾在简历祖阿曼祖阿曼Candimulyo jombang的影响(3)地方部分影响决定购买面纱简历祖阿曼祖阿曼Candimulyo jombang(4)促销的影响有部分影响购买决定头巾简历祖阿曼祖阿曼Candimulyo jombang (5)营销组合的影响对CV Zam Zam Candimulyo Jombang的头巾购买决策具有同步且显著的影响。

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Pengaruh Bauran pemasaran terhadap keputusan pembelian hijab pada CV Zam Zam Candimulyo Jombang

This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.

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JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)

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