‘It will never be well with SARS’: A discourse analytic study of the #EndSARS protests on social media

This paper analyses the discursive strategies used by #EndSARS protesters in their tweets and Facebook comments to construct SARS officers, hold the Nigerian government accountable and demand social change. Informed by social media critical discourse analysis (SMCDA) and social movement theory, the analysis revealed three strategies: constructing SARS as oppressors, representing the Nigerian government as insensitive and issuing a clarion call for action. The analysis shows that these strategies enabled the protesters to construct the victim-aggressor categorisation, thereby legitimising their resistance to police brutality and demand for change. The study also highlights how the protesters deployed local linguistic resources and ideologies to appeal to the emotions of other Nigerians to join the protest. The study demonstrates how digital political mobilisation can galvanise reform in Nigeria, where leaders and law enforcement agencies are held accountable for their (in)actions. This study contributes to the developing interdisciplinary studies on SMCDA and digital activism.