营养信息是消费者力量和心理赋权的来源

IF 1.2 4区经济学 Q3 AGRICULTURAL ECONOMICS & POLICY

New Medit Pub Date : 2023-09-25 DOI:10.30682/nm2303c

Ouafae Belharar, Abdellatif Chakor

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引用次数: 0

摘要

本研究的目的是确定在何种程度上使用互联网和网络技术可以提高消费者的权力和心理授权。基于权力和授权理论，提出了一个模型，以提高对消费者对其食品选择的态度的理解。结果表明，使用结构方程方法PLS在300名摩洛哥消费者中测试的模型解释了互联网和网络技术的使用与消费者在食品方面的权力之间的积极和直接影响，因此他们在食品决策中的心理赋权。

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Nutritional information as a source of consumer power and psychological empowerment

The aim of this research is to determine the extent to which the use of the Internet and web technologies can enhance consumer power and psychological empowerment. Based on theories of power and empowerment, a model is proposed to improve the understanding of consumers' attitudes towards their food choices. The results show that the model tested among 300 Moroccan consumers using the structural equation method PLS explains a positive and direct effect between the use of the Internet and web technologies and the power of consumers in terms of food, and consequently their psychological empowerment in their food decision-making.

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来源期刊

New Medit AGRICULTURE, MULTIDISCIPLINARY-

CiteScore

2.00

自引率

30.00%

发文量

审稿时长

>12 weeks

期刊介绍： New Medit is an applied economics journal, with a multidisciplinary approach, aimed at providing insights into the economic and the social transformations of agro-food sector, rural societies as well as local development and bioeconomy in the Mediterranean Basin. Manuscripts submitted to NEW MEDIT generally should deal with wide-ranging topics that can be extended to other countries where organisational, production and market conditions and the related development policies may emerge at the corporate or regional level.