变革型管理者如何以及在什么条件下激发公司的市场导向?塞内加尔中小企业的案例

IF 0.8 Q4 BUSINESS

Recherche et Applications en Marketing-English Edition Pub Date : 2023-10-31 DOI:10.1177/20515707231200776

David Gotteland, Maguette Teuw Diao

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引用次数: 0

摘要

市场导向在短期和长期都对组织的商业和财务绩效产生积极影响。为什么管理者的变革型领导风格会鼓励组织中出现以市场为导向的文化?在什么条件下这种影响更强?在本研究报告中，我们分析了塞内加尔中小企业(SMEs)的163名管理者-员工对，并根据社会学习理论表明，(1)管理者的变革型领导通过其对管理者与员工之间的交流质量的影响来激发市场导向，(2)这种间接影响被管理者自身的市场导向水平正向调节(调节中介)。

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How and under what conditions does a transformational manager stimulate the company’s market orientation? The case of Senegalese SMEs

Market orientation positively affects an organization’s commercial and financial performance in both the short and long term. Why does the manager’s transformational leadership style encourage the emergence of a market-oriented culture in the organization? Under what conditions is this influence stronger? In this research note, we analyze 163 manager–employee dyads in Senegalese Small and Medium-sized Enterprises (SMEs) and show, in line with social learning theory, (1) that the manager’s transformational leadership stimulates market orientation through its effects on the quality of exchanges between manager and employees, and (2) that this indirect effect is positively moderated by the manager’s own level of market orientation (moderated mediation).

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来源期刊

Recherche et Applications en Marketing-English Edition BUSINESS-

CiteScore

0.50

自引率

12.50%

发文量

期刊介绍： Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.