HOW EFFECTIVE IS BOARD GAMIFICATION, USING NUDGING PRINCIPLES, IN PROMOTING FINANCIAL LITERACY AMONG CHILDREN?

This paper discusses the efficacy of a gamified approach to promoting financial literacy and sound financial decision-making in children between the ages of twelve and eighteen. The study employs a specifically designed board game targeted to a Pakistani audience focusing on key principles in investing, ownership, and financial resource allocation. Trial runs were organized at a local school in a community with relatively fair representation across economic strata, and the results obtained show a marked increase in financial intuition in children in higher age brackets, with uptake decreasing roughly proportional to a decrease in age. Considerations for the level of complexity and quantifiable analysis of the results obtained have been discussed below.