Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce

The arrival of e-commerce era has changed people’s life concept and lifestyle, created a new business model, the social economy has been a new development, people’s life satisfaction has also been greatly improved. While bringing changes to people’s lives, e-commerce also affects the development of enterprises, among which the most affected business is marketing. In order to understand the influence of e-commerce development on the marketing of the enterprise, this paper analyzes from the characteristics and advantages of e-commerce, studies the current situation of the marketing development of e-commerce, discusses the positive and negative influence of e-commerce in the marketing field of the Chinese enterprise. Therefore, according to the existing negative influence, we put forward the countermeasures and suggestions to realize the innovative development of the marketing model of Chinese e-commerce enterprises under the background of e-commerce, so that enterprises can create good benefits and promote the sustainable development of enterprises.