考虑参考价格和在线评论的双渠道供应链两期决策策略

IF 1.8 4区管理学 Q3 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

Rairo-Operations Research Pub Date : 2023-10-02 DOI:10.1051/ro/2023159

Dr. Srikumar Panda, Tarun Maiti

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引用次数: 0

摘要

电子商务和互联网技术的快速发展影响着消费者的购买行为和供应链的决策。在这方面，如何处理在线评论和参考价格，以在两期双渠道的情况下进行竞争性互动，是主要挑战之一。为了解决这种相互作用，在本研究中，我们考虑了一个双渠道的供应链与两个周期。销售价格和参考价格对零售商在这两个渠道的需求都有影响。而在线评论仅影响直接渠道的需求。宣布批发价格和直接渠道销售价格的制造商是Stackelberg游戏的领导者，而零售商则是追随者。两种不同的决策策略(I, II)是由两个参与者做出的:(I)制造商和零售商都在销售季节开始时做出所有决策;(II)在每个销售周期开始时做出所有决策。为了比较这些策略，我们创建了一个集中式策略作为基准场景。确定并分析了供应链和各参与者的最优解决方案。数值分析和敏感性分析表明，响应式定价可以为双方带来额外的收益。

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Two-period decision strategies in a dual-channel supply chain considering reference price and online reviews

The rapid development of e-commerce and Internet technology impacts the consumer purchasing practices and the decision-making of the supply chain. In this regard, dealing with online reviews and reference price together for a competitive interaction in a two-period dual-channel scenario is one of the main challenges. To address this interaction, in the present research, we consider a dual-channel supply chain with a two-period. The selling price and the reference price impact on the retailer's demand in both channels. Whereas, the online reviews influence the demands of the direct channels only. The manufacturer, who announces wholesale prices and direct channel selling prices, is Stackelberg game's leader and the retailer is the follower. Two different decision-making strategies (I, II) are made by both players: (I) The manufacturer and the retailer both make all their decisions at the beginning of the selling season, (II) Here all decisions are made at the beginning of each selling period. In order to compare these strategies, we create a centralized policy as a benchmark scenario. The optimal solutions of the supply chain and each player are determined and analyzed. The numerical and sensitivity analysis suggests that the responsive pricing can bring additional benefits to both the players.

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来源期刊

Rairo-Operations Research 管理科学-运筹学与管理科学

CiteScore

3.60

自引率

22.20%

发文量

206

审稿时长

>12 weeks

期刊介绍： RAIRO-Operations Research is an international journal devoted to high-level pure and applied research on all aspects of operations research. All papers published in RAIRO-Operations Research are critically refereed according to international standards. Any paper will either be accepted (possibly with minor revisions) either submitted to another evaluation (after a major revision) or rejected. Every effort will be made by the Editorial Board to ensure a first answer concerning a submitted paper within three months, and a final decision in a period of time not exceeding six months.