约翰和詹姆斯·里温顿,《书商:18世纪中期伦敦的零售业》

IF 0.5 Q1 HISTORY
Leah Orr
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引用次数: 0

摘要

摘要:本文分析了18世纪50年代初约翰和詹姆斯·里文顿(John and James Rivington)伦敦图书销售公司的一本手稿分类帐的证据。账簿显示,处于伦敦图书交易中心的里文顿家族经常与其他书商交换或收购图书,然后在自己的书店里零售。账簿上的价格估值还显示,书商之间交易的书籍的价格比之前的研究发现的零售价格折扣要大得多。这篇文章的结论是,在他们的核心圈子里有广泛的书商,而在里面的书商的价格却有很大的折扣,这解释了为什么里文顿和其他处于伦敦贸易中心的人能够保持他们的垄断地位,也解释了为什么他们低估了来自他们网络之外的书商的威胁。图书的交换让我们深入了解了零售体验,并表明书店甚至在英国文学经典确立之前就开始销售普通书籍。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
John and James Rivington, Booksellers: The Retail Trade in Mid-Eighteenth-Century London
Abstract: This article analyzes evidence from a manuscript ledger belonging to the London bookselling firm of John and James Rivington during the early 1750s. The ledger shows that the Rivingtons, at the center of the London book trade, frequently swapped or acquired books from other booksellers for retail sale in their shop. The price valuations in the ledger also reveal that the books traded between booksellers were valued at a much steeper discount off the retail prices than previous studies have found. This article concludes by suggesting that the wide range of booksellers in their inner circle and the steep discount of prices for those on the inside explains how the Rivingtons and others at the center of the London trade were able to maintain their monopoly and also why they underestimated the threat from booksellers outside their network. The swapping of books gives insight into the retail experience and shows booksellers stocking common books even before there was an established canon of English literature.
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来源期刊
Book History
Book History HISTORY-
CiteScore
0.60
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