Marieke L. Fransen, Saar Mollen, Stephan A. Rains, Enny Das, Ivar Vermeulen
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Abstract: Inoculation theory was introduced 60 years ago, after McGuire and Papageorgis (1961) published their first study on how resistance to persuasion can be induced. They demonstrated that people who are pre-exposed to weakened arguments against an attitude or position they currently hold (i.e., inoculated) are less affected by a subsequent strong counter-attitudinal message than people who are pre-exposed to arguments consistent with their attitude (i.e., supportive defense treatment) or to no arguments. Although these results significantly impacted both science and practice on a general level, rigid tests of the key theoretical propositions are lacking. We conducted a highly powered replication study ( N = 679) and found that an inoculation treatment is more effective in increasing resistance toward persuasion compared to a supportive defense treatment and a no-treatment control condition. Our results were mostly consistent with McGuire and Papageorgis’s original work.
期刊介绍:
Journal of Media Psychology (JMP) is committed to publishing original, high-quality papers which cover the broad range of media psychological research. This peer-reviewed journal focuses on how human beings select, use, and experience various media as well as how media (use) can affect their cognitions, emotions, and behaviors. Submissions must substantially advance the current state-of the art on a theoretical and/or an empirical level. To name just a few typical fields and domains of inquiry, the Journal of Media Psychology considers manuscripts dealing with research on entertainment, computer-mediated communication (including social media), human-computer interaction, e-learning, computer and video games, virtual environments, or advertising. The journal is also open to research from neighboring disciplines as far as this work ties in with psychological concepts of the uses and effects of the media. Submissions of comparative work, e.g., crossmedia, cross-gender, or cross-cultural, are encouraged. Moreover, submissions including alternative analysis procedures such as the Bayesian approach are welcome. Starting in 2015, the pre-registration of research plans will also be possible. To ensure short turn-around cycles for manuscript review and fast publication, the Journal of Media Psychology relies heavily upon electronic communication and information exchange, starting from electronic submission and continuing throughout the entire review and production process.