5.0时代旅游者满意度作为营销策略

IF 1.6 Q3 BUSINESS
Tuti Anggraeni, Vanessa Gaffar, Disman Disman, Puspo Dewi Dirgantari, Trustorini Handayani
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引用次数: 0

摘要

本研究旨在通过提高游客对住宿行业业务部门的满意度,制定社会5.0时代的营销策略。利用在线数据分布的定量方法,本研究的样本为128名受访者。采用PLS-SEM数据分析技术对问卷数据进行分析。研究结果表明,技术创新服务和游客参与对游客满意度有影响。相比之下,对游客满意度没有直接影响的人文创新服务,必须首先通过衡量游客参与的变量来过滤。游客参与度是影响游客满意度的调节变量。作为旅游者直接体验的技术创新服务和人文创新服务,会影响旅游者的满意度。这项研究允许住宿行业的商业参与者制定提高游客满意度的营销策略,从而增加游客的信任和未来的重复访问。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Tourist satisfaction in era Society 5.0 as a marketing strategy
This research aims to develop a marketing strategy for the Society 5.0 era by increasing tourist satisfaction in the lodging industry's business sector. Utilizing a quantitative approach with online data distribution, the sample in this study is 128 respondents. The PLS-SEM data analysis technique was used to analyze the questionnaire data. The study's results indicate that technological innovation services and tourist engagement influenced tourist satisfaction. In contrast, human innovation services, which have no direct impact on tourist satisfaction, must first be filtered through the variable measuring tourist engagement. The engagement of tourists is a moderating variable that influences tourist satisfaction. As technological and human innovation services directly experienced by tourists, they will affect tourist satisfaction. This research allows business actors in the lodging establishment industry to develop marketing strategies that increase tourist satisfaction, thereby increasing tourist trust and repeated visits in the future.
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来源期刊
Journal of Eastern European and Central Asian Research
Journal of Eastern European and Central Asian Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
2.50
自引率
43.80%
发文量
81
审稿时长
8 weeks
期刊介绍: Journal of Eastern European and Central Asian Research (JEECAR) is a multi-disciplinary journal related to the Eurasia regional economics, finance, management, marketing, international affairs, and other business-related disciplines. By Eastern Europe and Central Asia, the IEECA refers to Russia, Ukraine, Belarus, Moldova, Armenia, Azerbaijan, Estonia, Latvia, Lithuania, Poland, Slovakia, Hungary, Serbia, Montenegro, Bosnia and Herzegovina, Albania, Kosovo, Macedonia, and five post-Soviet Central Asian states: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The JEECAR Journal is committed to the editorial principles of all aspects of publication ethics and publication malpractice as assigned by the Committee on Public Ethics. Any paper submitted to the journal must be original, previously unpublished, and currently not under consideration for publication elsewhere. All articles in the printed version of the journal are peer-reviewed. The review process is a double-blind process. Neither the authors nor the reviewers know who wrote or reviewed the article. Per standard practice, only the Editor assigned to handle a paper knows the identity of the authors and the reviewers.
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