品牌形象、服务和口头禅对PT. Jaladara Jaya Trans Klaten消费者决策的影响

Amwaluna Jurnal Ekonomi dan Keuangan Syariah Pub Date : 2023-08-22 DOI:10.47467/alkharaj.v6i2.4344

Yusuf Alfian Hidayat, Istiatin Istiatin, Sri Hartono

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引用次数: 0

摘要

研究设计采用定量描述设计。人口是PT. Jaladara Jaya Trans Klaten的消费者，样本为97人，使用饱和样本技术，对整个人口进行抽样。采用线性回归检验进行分析。其结果是，品牌形象、服务和口碑各有影响。关键词:品牌形象;服务;口碑;

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Pengaruh Brand Image, Pelayanan dan Word Of Mouth Terhadap Keputusan Konsumen PT. Jaladara Jaya Trans Klaten

The research design uses a quantitative descriptive design. The population is consumers of PT. Jaladara Jaya Trans Klaten and a sample of 97 people using the saturated sample technique, where the entire population is sampled. Linear regression test is used to analyze. The result is that brand image, service and word of mouth each influence PT. Jaladara Jaya Trans Klaten. Keywords: brand image, service, word of mouth, consumer decision

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来源期刊

Amwaluna Jurnal Ekonomi dan Keuangan Syariah

自引率

0.00%

发文量

审稿时长

24 weeks