{"title":"功能性番茄汁标签的消费者认知调查:利用Choice Architect识别功能性信息","authors":"Hiromi FUJIMORI, Akiko KITABATAKE, Mihoko SUZUKI","doi":"10.5057/ijae.ijae-d-22-00023","DOIUrl":null,"url":null,"abstract":"This study investigates the impact of information on consumers’ perceptions of functional foods, such as lycopene and Gamma Amino Butyric Acid, and their health awareness when purchasing them. The results show that most participants have limited knowledge of functional foods, and a high percentage of males expect “enhancing efficacy” and females expect “reducing bad effects on the body.” The study suggests designing an environment where information is provided not only to consumers with limited knowledge but also on demand. This could involve creating a functional food sales special floor as a choice architect for beginner-level knowledge acquirers, making it easier to access and understand functional foods.","PeriodicalId":41579,"journal":{"name":"International Journal of Affective Engineering","volume":"277 1","pages":"0"},"PeriodicalIF":0.4000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Consumer Perception Survey for Labeling of Functional Tomato Juice: Use of Choice Architect to Recognize Functional Information in Japan\",\"authors\":\"Hiromi FUJIMORI, Akiko KITABATAKE, Mihoko SUZUKI\",\"doi\":\"10.5057/ijae.ijae-d-22-00023\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study investigates the impact of information on consumers’ perceptions of functional foods, such as lycopene and Gamma Amino Butyric Acid, and their health awareness when purchasing them. The results show that most participants have limited knowledge of functional foods, and a high percentage of males expect “enhancing efficacy” and females expect “reducing bad effects on the body.” The study suggests designing an environment where information is provided not only to consumers with limited knowledge but also on demand. This could involve creating a functional food sales special floor as a choice architect for beginner-level knowledge acquirers, making it easier to access and understand functional foods.\",\"PeriodicalId\":41579,\"journal\":{\"name\":\"International Journal of Affective Engineering\",\"volume\":\"277 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.4000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Affective Engineering\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5057/ijae.ijae-d-22-00023\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"ENGINEERING, INDUSTRIAL\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Affective Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5057/ijae.ijae-d-22-00023","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ENGINEERING, INDUSTRIAL","Score":null,"Total":0}
Consumer Perception Survey for Labeling of Functional Tomato Juice: Use of Choice Architect to Recognize Functional Information in Japan
This study investigates the impact of information on consumers’ perceptions of functional foods, such as lycopene and Gamma Amino Butyric Acid, and their health awareness when purchasing them. The results show that most participants have limited knowledge of functional foods, and a high percentage of males expect “enhancing efficacy” and females expect “reducing bad effects on the body.” The study suggests designing an environment where information is provided not only to consumers with limited knowledge but also on demand. This could involve creating a functional food sales special floor as a choice architect for beginner-level knowledge acquirers, making it easier to access and understand functional foods.