RESEARCH OF THE CONSUMPTION OF SERVICES BY THE RURAL POPULATION WITH THE HELP OF INFOCOMMUNICATIONS

The development of infocommunication technologies brings its own adjustments to the service sector. On the Internet, you can not only make purchases, but also acquire and consume services that previously required direct interaction between the provider and the consumer of the service. Such changes can positively affect the consumption opportunities in the service sector of rural residents, as with the use of infocommunications, users gain access to a wider range of products. The authors carried out a study of the prospects for the implementation of this process in rural settlements and the tasks that need to be solved in order to develop the consumption of goods and services by rural residents on the Internet.