Identity, migration, and social media: Generation Z in USMCA

Abstract Purpose This research analyzes national identity representations held by Generation Z youth living in the United States-Mexico-Canada Agreement (USMCA) countries. In addition, it aims to identify the information on these issues that they are exposed to through social media. Methods A qualitative approach carried out through in-depth interviews was selected for the study. The objective is to reconstruct social meaning and the social representation system. The constant comparative method was used for the information analysis, backed by the NVivo program. Findings National identity perceptions of the adolescents interviewed are positive in terms of their own groups, very favorable regarding Canadians, and unfavorable vis-à-vis Americans. Furthermore, the interviewees agreed that social media have influenced their desire to travel or migrate, and if considering migrating, they have also provided advice as to which country they might go to. On another point, Mexicans are quite familiar with the Treaty; Americans are split between those who know something about it and those who have no information whatsoever; whereas Canadians know nothing about it. This reflects a possible way to improve information generated and spread by social media. Practical implications The results could improve our understanding of how young people interpret the information circulating in social media and what representations are constructed about national identities. We believe this research can be replicated in other countries. Social implications We might consider that the representations Generation Z has about the national identities of these three countries and what it means to migrate could have an impact on the democratic life of each nation and, in turn, on the relationship among the three USMCA partners. Originality/value As one of the few studies carried out on USMCA national identities and by qualitatively exploring the representations that Generation Zers have about them, it may provide information that could contribute to expanding understanding among the citizens of the region.