Implementation of additional services at tourist and entertainment complexes according to international hospitality standards

Hospitality technologies are developing very rhythmically. Today, accommodation establishmentsface the main task: to attract the attention of a more significant number of guests who would become regular visitors. The hotel business is multifunctional, and its management is a complex task requiring newtechnologies. It is only possible to carry out these tasks with innovative solutions, which need to modernizethe accommodation enterprises and be guided by international standards of hospitality. A comprehensiveapproach to the definition of tourist services necessitates expanding additional services. In the conditions ofEuropean integration, other services acquire specific features, affecting the market attractiveness of thehotel enterprise. Remaining the main one, the accommodation service is characterized by stability. Theservices that distinguish this accommodation facility from others are of increased interest. The articleshows the expediency of organizing tourist and festival events as additional services of tourist and entertainment complexes, which will positively impact the development of the southern region of Ukraine.