Factors influencing the adoption of cryptocurrency in Bangladesh: an investigation using the technology acceptance model (TAM)

Purpose Using the technology acceptance model (TAM), this study investigates factors influencing the adoption of cryptocurrency in Bangladesh. Design/methodology/approach Data were collected from 346 members of the general public through a structured web survey using snowball sampling. Structural equation modeling was used to analyze the data and assess the reliability and validity of the measurement model. Findings The results show that knowledge of cryptocurrency, benefits of use (perceived usefulness), attitude and challenges all have a significant impact on the adoption of cryptocurrency. Research limitations/implications This study was conducted in a single country, relied on self-reported data and used a cross-sectional design, which limits the ability to draw causal inferences. Future research could explore the factors that influence the adoption of cryptocurrency in different countries and regions and incorporate additional variables to provide a more comprehensive understanding of the drivers of intention to use cryptocurrency. Originality/value This study contributes to understanding the factors driving the adoption of and intention to use technology-based services, providing insights that can inform the design and implementation of future technology-based services.