{"title":"数字媒体经济:三个印度英语数字本土新闻网站的商业模式和财务挑战","authors":"Aquil Ahmad Khan, M. Shuaib Mohamed Haneef","doi":"10.1504/ijicbm.2023.133559","DOIUrl":null,"url":null,"abstract":"The internet is overloaded with content and its overabundance has serious implications for the political economy of news industry. Media organisations are grappling with various pricing models in the ever-expanding competitive market scenarios. Digital media publishers are torn between the choices of providing content free to the audience and at the same time have readers pay for it. This study explores the emerging business models and challenges in three Indian English digital native news organisations through participant-observation and in-depth interviews. This study uncovers that the three news websites are yet to identify a sustainable business model partly due to stiff competition posed to them by the duopoly of Google and Facebook. However, the failure of digital native websites in generating sufficient revenue from advertising is slowly pushing them to consider paywall as the optimum business proposition that would allow them to generate revenue without interventions from platforms.","PeriodicalId":45707,"journal":{"name":"International Journal of Indian Culture and Business Management","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Digital media economy: business models and financial challenges in three Indian English digital native news websites\",\"authors\":\"Aquil Ahmad Khan, M. Shuaib Mohamed Haneef\",\"doi\":\"10.1504/ijicbm.2023.133559\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The internet is overloaded with content and its overabundance has serious implications for the political economy of news industry. Media organisations are grappling with various pricing models in the ever-expanding competitive market scenarios. Digital media publishers are torn between the choices of providing content free to the audience and at the same time have readers pay for it. This study explores the emerging business models and challenges in three Indian English digital native news organisations through participant-observation and in-depth interviews. This study uncovers that the three news websites are yet to identify a sustainable business model partly due to stiff competition posed to them by the duopoly of Google and Facebook. However, the failure of digital native websites in generating sufficient revenue from advertising is slowly pushing them to consider paywall as the optimum business proposition that would allow them to generate revenue without interventions from platforms.\",\"PeriodicalId\":45707,\"journal\":{\"name\":\"International Journal of Indian Culture and Business Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Indian Culture and Business Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijicbm.2023.133559\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Indian Culture and Business Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijicbm.2023.133559","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}
Digital media economy: business models and financial challenges in three Indian English digital native news websites
The internet is overloaded with content and its overabundance has serious implications for the political economy of news industry. Media organisations are grappling with various pricing models in the ever-expanding competitive market scenarios. Digital media publishers are torn between the choices of providing content free to the audience and at the same time have readers pay for it. This study explores the emerging business models and challenges in three Indian English digital native news organisations through participant-observation and in-depth interviews. This study uncovers that the three news websites are yet to identify a sustainable business model partly due to stiff competition posed to them by the duopoly of Google and Facebook. However, the failure of digital native websites in generating sufficient revenue from advertising is slowly pushing them to consider paywall as the optimum business proposition that would allow them to generate revenue without interventions from platforms.