数字媒体经济:三个印度英语数字本土新闻网站的商业模式和财务挑战

IF 0.7 Q4 BUSINESS
Aquil Ahmad Khan, M. Shuaib Mohamed Haneef
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引用次数: 0

摘要

互联网上的内容太多了,它的过剩对新闻行业的政治经济产生了严重的影响。在竞争日益激烈的市场环境中,媒体机构正在努力应对各种定价模式。数字媒体出版商在向观众免费提供内容和同时让读者付费之间进退两难。本研究通过参与者观察和深度访谈,探讨了三家印度英语数字本土新闻机构的新兴商业模式和挑战。这项研究发现,这三家新闻网站尚未确定一个可持续的商业模式,部分原因是谷歌和Facebook的双头垄断给他们带来了激烈的竞争。然而,数字原生网站未能从广告中获得足够的收入,这正慢慢促使它们将付费墙视为最佳的商业主张,这将使它们能够在没有平台干预的情况下产生收入。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital media economy: business models and financial challenges in three Indian English digital native news websites
The internet is overloaded with content and its overabundance has serious implications for the political economy of news industry. Media organisations are grappling with various pricing models in the ever-expanding competitive market scenarios. Digital media publishers are torn between the choices of providing content free to the audience and at the same time have readers pay for it. This study explores the emerging business models and challenges in three Indian English digital native news organisations through participant-observation and in-depth interviews. This study uncovers that the three news websites are yet to identify a sustainable business model partly due to stiff competition posed to them by the duopoly of Google and Facebook. However, the failure of digital native websites in generating sufficient revenue from advertising is slowly pushing them to consider paywall as the optimum business proposition that would allow them to generate revenue without interventions from platforms.
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