Issue salience and feedback effects: the case of pension reforms

What is the relationship between social policy reforms and issue salience in public opinion? Extensive research analyses policy feedbacks on policy preferences and the influence of policy preferences on policy change. Scant research, however, considers the link between reforms and issue salience – i.e., the perception of importance citizens attach to a topic. We address this gap in the literature through the comparative study of the salience of the ‘pension issue’. Drawing on a novel dataset covering 2010–2020 and 28 European countries, we argue that the passage of pension reforms shapes pension salience. Multilevel fixed effects models indicate that pension reforms that include either contracting or expansionary provisions are positively related to pension salience. In contrast, expansionary and contracting reforms, by themselves, are not robustly associated with pension salience.