个人价值观如何推动游客参与生态旅游:SEM-ANN方法分析

IF 2.4 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Ecotourism Pub Date : 2023-11-06 DOI:10.1080/14724049.2023.2276658

Indrani Paul, Gobinda Roy

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引用次数: 0

摘要

摘要本研究运用施瓦茨的价值理论，探讨了生态旅游中个人价值观(自我超越、保护和开放变化)对游客参与(社区参与和心理参与)的影响。该研究还探讨了社交媒体旅游社区群体对参与行为的调节作用。我们采用结构方程模型和人工神经网络的多分析方法来检验假设模型。研究结果表明，保护和开放对游客的心理参与有显著影响，社交媒体旅游社区群体对游客的心理参与有显著的调节作用。本研究通过探讨个人价值观对生态旅游背景下不同类型游客参与的显著影响，为生态旅游文献做出贡献。关键词:游客参与度;施瓦茨价值理论;生态旅游;社交媒体旅游社区群体;

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How do personal values drive tourist engagement in ecotourism: analysis with SEM-ANN approach

ABSTRACTThis study uses Schwartz’s value theory to investigate the influence of personal values (self-transcendence, conservation, and openness-to-change) on tourists’ engagement (community and psychological engagement) in ecotourism. The study also explores the moderating role of social-media travel community groups on engagement behavior. We adopted a multi-analytical approach using Structural Equation Modelling and Artificial Neural Networks to test the hypothesized model. The findings show that conservation and openness-to-change significantly influenced tourist engagement, and social-media travel community groups have a significant moderating impact on tourists’ psychological engagement. This study contributes to ecotourism literature by exploring the significant influence of personal values on different types of tourist engagement in the ecotourism context.KEYWORDS: Tourist engagementSchwartz value theoryecotourismsocial-media travel community groupSEM-ANN Disclosure statementNo potential conflict of interest was reported by the author(s).

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来源期刊

Journal of Ecotourism Social Sciences-Geography, Planning and Development

CiteScore

6.40

自引率

12.50%

发文量

期刊介绍： The Journal of Ecotourism seeks to advance the field by examining the social, economic, and ecological aspects of ecotourism at a number of scales, and including regions from around the world. Journal of Ecotourism welcomes conceptual, theoretical, and empirical research, particularly where it contributes to the dissemination of new ideas and models of ecotourism planning, development, management, and good practice. While the focus of the journal rests on a type of tourism based principally on natural history - along with other associated features of the man-land nexus - it will consider papers which investigate ecotourism as part of a broader nature based tourism, as well as those works which compare or contrast ecotourism/ists with other forms of tourism/ists.