在混乱的工作场所设计商务沟通

IF 1.4 Q2 COMMUNICATION
Deborah C. Andrews
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引用次数: 0

摘要

先进技术和全球商业环境的其他快速变化,特别是在2020年大流行之后,从根本上扰乱了我们的工作方式、时间和地点。通过设计思维,商业传播者可以重新设想传统修辞在这个新工作场所的作用。文章以一个基于流行病后适应混合工作风格的问题的场景开始,然后描述了设计思维的心态和方法如何改变传统的修辞。在移情协作的基础上,设计思维将修辞定位为递归的、非线性的、灵活的过程,并为修辞久经考验的说服性吸引力提供了新的视角。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Designing Business Communications in a Disrupted Workplace
Advanced technologies and other rapid changes in the global business environment, especially following the pandemic of 2020, have fundamentally disrupted how, when, and where we work. Through design thinking, business communicators can reenvision the affordance of traditional rhetoric to thrive in this new workplace. The article opens with a scenario based on the postpandemic problem of accommodating a hybrid style of work and then describes how the mindset and method of design thinking transform traditional rhetoric. Grounded in empathetic collaboration, design thinking positions rhetoric as a recursive, nonlinear, and nimble process and provides new perspectives on rhetoric’s time-tested persuasive appeals.
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来源期刊
CiteScore
2.40
自引率
38.50%
发文量
23
期刊介绍: Business and Professional Communication Quarterly is the only refereed journal devoted to research that advances the teaching of communication in the workplace. The journal aims to present the many interdisciplinary, international, and organizational perspectives that characterize the field and specifically to publish research that advances knowledge about business and professional communication pedagogy and praxis in both academic and workplace settings, including technical and scientific communication, rhetoric, program design and assessment, the impact of technology, sustainability, global and multicultural issues, nonprofit communication, and best practices. As an interdisciplinary journal, BPCQ welcomes manuscripts that address a variety of theoretical, applied, and practical approaches and topics in the teaching and praxis of business, corporate, organizational, professional, or technical communication, including qualitative and quantitative research on classroom teaching or assessment, case studies of specific classroom techniques, reports on strategies for program development, innovative assignments or methodologies, and reviews of scholarship relevant to business and professional communication pedagogy. BPCQ especially welcomes manuscripts that address the principles of SoTL (scholarship of teaching and learning). BPCQ also publishes articles on a particular theme, for which a call may be announced on the ABC website: http://www.businesscommunication.org. Information on submitting book reviews can be found at http://www.montclair.edu/cwe/bcq
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