介于两者之间的阅读:女性如何接触 "超级明星 "商业榜样的信息

IF 4.5 2区 管理学 Q1 BUSINESS
Maria Adamson, Elisabeth K. Kelan
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引用次数: 0

摘要

榜样被视为培养女性领导者的核心,最近的研究对当代商界精英女性榜样所宣传的信息提出了批评。但是,女性究竟是如何与女性商业 "超级明星 "榜样的信息联系起来的呢?我们认为,只探讨榜样所传递的信息就能理解榜样的影响这一隐含假设是有问题的。通过引入积极受众理论,特别是德塞多(de Certeau)的 "战术 "和 "战略 "概念,对阅读商业名人榜样自传的女性进行访谈分析,我们发现了女性角色追求者与榜样信息互动的三种关键战术:确认战术,即有选择性地采纳预期信息;挑战战术,即对信息提出质疑;以及改变战术,通过这种战术,出现了集体意识和支持其他女性的非文字意义。在此过程中,本文提供了一种新颖的方法,将遥远的榜样的影响理论化--即在 "中间 "空间的共同创造过程中产生的影响。我们认为,将榜样的影响理论化为共同创造,使我们能够系统地将有抱负者的看法纳入榜样塑造过程,并进一步理解榜样的非规定性和不可预见的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Reading In-Between: How Women Engage with Messages of ‘Superstar’ Business Role Models

With role models being seen as central for developing women as leaders, recent research has been critical of messages that contemporary elite businesswomen role models promote. But how do women actually relate to female business ‘superstar’ role models’ messages? We argue that the implicit assumption that role models’ effects may be understood through exploring exclusively the kind of messages they send is problematic. Through introducing active audience theory, specifically de Certeau's concepts of ‘tactics’ and ‘strategy’, to analyse interviews with women who read autobiographies of business celebrity role models, we identify three key tactics in which female role aspirants engage with role models’ messages: tactics of confirmation, namely a selective adoption of intended messages; tactics of challenge, namely a contestation of messages; and tactics of change, through which unscripted meanings of collective consciousness and support for other women emerge. In doing so, the paper offers a novel way of theorising the influence of distant role models – as emerging from a process of co-creation in the ‘in-between’ space. We argue that theorising the role of models’ influence as co-creation allows us to systematically incorporate role aspirants’ perceptions into the role-modelling process and to further understand the unscripted and unforeseen effects of role models.

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来源期刊
CiteScore
10.00
自引率
12.50%
发文量
87
期刊介绍: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. A subscription to British Journal of Management includes International Journal of Management Reviews, also published on behalf of the British Academy of Management.
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