物流和营销客户服务对电子商务的影响

Daniel Tokarski, Dorota Wolak
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引用次数: 0

摘要

目的:本研究的目的是为了留住在线购物的年轻顾客。本研究的主题涉及在线物流和营销采购过程中的管理和管理优化领域。设计/方法/途径:近年来,电子商务已经稳步获得越来越多的支持者。新冠肺炎疫情和对文具贸易的限制对网上购物尤为重要。考察了物流客户服务的作用和在线广告对购买决策的影响。调查研究是社会研究中最流行的方法,因此,为了获得实现工作目标所必需的数据,使用了一种研究工具,这就是调查问卷。调查结果:详细分析了网络广告对年轻消费者购买决策的影响。它是使用网络资源的一个不可分割的元素,并允许您接触到非常广泛的受众-互联网用户。正是这种类型的广告对消费者的影响最大,这与不断增长的使用互联网的人数有关。创意/价值:本刊物的主题为物流及营销客户服务对电子商贸的影响。将管理和质量科学领域的跨学科研究与经济学和金融学相结合。关键词:电子商务,物流客户服务,网络营销。论文类别:研究论文。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The impact of logistics and marketing customer service on e-commerce
Purpose: The aim of the study is to retain young customers shopping online. The subject of the study concerns the area related to management and optimization of management during online logistics and marketing purchases. Design/methodology/approach: E-commerce has been steadily gaining more and more supporters in recent years. The Covid-19 pandemic and the restrictions introduced in stationary trade were of particular importance for online shopping. The role of logistic customer service and the impact of online advertising on purchasing decisions were examined. Survey research is the most popular method of social research, therefore, in order to obtain data necessary to achieve the goal of the work, a research tool was used, which is a survey questionnaire. Findings: A detailed analysis concerned the impact of online advertising on the purchasing decisions of young consumers. It is an inseparable element of using network resources and allows you to reach a very wide audience - Internet users. It is this type of advertising that has the greatest impact on consumers, which is related to the constantly growing number of people using the Internet. Originality/value: The publication covers the subject of impact of logistics and marketing customer service on e-commerce. Combining interdisciplinary research in the areas of management and quality science with economics and finance. Keywords: e-commerce, logistic customer service, internet marketing. Category of the paper: research paper.
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