互联网数字内容定价与订户控制

IF 0.7 Q4 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

Operations Research and Decisions Pub Date : 2023-01-01 DOI:10.37190/ord230304

Sobhi Mejjouali, Lotfi Tadj

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引用次数: 0

摘要

我们使用最优控制理论来确定订阅费用的最优变化率和广告空间与网页总空间的最优比例。采用极大值原理法和模型预测控制方法得到了最优解。数值实验表明，当规划水平较短时，采用第一种方法，当规划水平较长时，采用第二种方法

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Internet digital content pricing and subscribers control

We use optimal control theory to determine the optimal rate of change in the subscription fee and the optimal ratio of ad space to the total web page space for a web content provider. An optimal solution is obtained using the maximum principle approach and the model predictive control approach. Numerical experiments show that it is preferable to use the first approach when the planning horizon is short and the second approach when the planning horizon is long

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来源期刊

Operations Research and Decisions OPERATIONS RESEARCH & MANAGEMENT SCIENCE-

CiteScore

1.00

自引率

25.00%

发文量

审稿时长

15 weeks