{"title":"网络零售中的关系营销:基于印度视角的理论与实证分析","authors":"N.A. Deepika, Shashank Vikram Pratap Singh","doi":"10.1504/ijbis.2023.133511","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":35503,"journal":{"name":"International Journal of Business Information Systems","volume":"21 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Relationship marketing in online retailing: a theoretical and empirical analysis from an Indian perspective\",\"authors\":\"N.A. Deepika, Shashank Vikram Pratap Singh\",\"doi\":\"10.1504/ijbis.2023.133511\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":35503,\"journal\":{\"name\":\"International Journal of Business Information Systems\",\"volume\":\"21 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Business Information Systems\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijbis.2023.133511\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Decision Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Business Information Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijbis.2023.133511","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Decision Sciences","Score":null,"Total":0}
期刊介绍:
The IJBIS, a fully refereed journal, covers the general areas of business information systems (BIS). BIS can be defined as a system which integrates information technology, people and business. BIS brings business functions and information modules together for establishing effective communication channels which are useful for making timely and accurate decisions. Considering the globalisation of markets and operations, a journal focusing on BIS is of supreme importance. Moreover, this paradigm shift leads to global outsourcing, strategic alliances and partnership in order to be competitive in terms of price, quality, flexibility, dependability and responsiveness.