COVID-19大流行期间的客户满意度:测试食品质量、包装和客户信任的影响

Q3 Economics, Econometrics and Finance

World Review of Entrepreneurship, Management and Sustainable Development Pub Date : 2023-10-20 DOI:10.37715/rme.v7i2.4130

Elia Ardyan, Evelyn Destiana Tanus, Fadhil Ali Sani, Sayrina Cantika Marselinus

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引用次数: 1

摘要

本研究旨在评估食品品质与包装对消费者信任与满意度的影响。本研究共收到84份回复，根据通过分发在线问卷获得的数据。采用偏最小二乘结构方程模型对数据进行分析。使用版本8的warppl处理数据。本研究发现，产品质量和包装对顾客信任和满意度有显著影响。除了这些发现之外，本研究还表明，在COVID-19大流行期间，高度信任将影响客户满意度

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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CUSTOMER SATISFACTION DURING THE POST COVID-19 PANDEMIC: TESTING THE EFFECT OF FOOD QUALITY, PACKAGING, AND CUSTOMER TRUST

This study aimed to assess the impact of food quality and packaging on consumer trust and satisfaction. This study received a total of 84 responses, according to data acquired through the distribution of online questionnaires. Using Partial Least Squares Structural Equation Modeling, the data was analyzed. The data is processed using version 8 of WarpPls. The findings of this study reveal that product quality and packaging have a significant impact on customer trust and satisfaction. In addition to these findings, this study demonstrates that high levels of trust during the COVID-19 pandemic will influence customer satisfaction

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来源期刊

World Review of Entrepreneurship, Management and Sustainable Development Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： WREMSD is a multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship management and the challenges these represent in terms of global competitiveness and sustainable development. To achieve competitiveness in business and management, individuals and institutions need essential knowledge on a broad spectrum of concepts and issues that affect business around the world.