Innovativeness in Enterprise Strategies Value Creation and Innovation Multidimensionality

This article focuses on the issue of innovation within enterprise strategies, with a particular emphasis on the value-creation process and the multidimensional nature of innovation. To analyze this, the focal point was the overall structure of business operations, with a particular emphasis on the involvement of employees. It was also noted that economic entities are subject to generic, market, and HR conditions. The main objective of this article is to highlight the relationships between innovation within enterprises and the conditions under which they operate. This includes the challenges faced by employees in generating creative and innovative ideas and implementing new solutions. Two research hypotheses were put forward in this article. The first hypothesis, H1, assumes that a company’s overall profile is a crucial determinant in creating value through innovation within organizations. The second hypothesis, H2, assumes that market requirements in terms of creating customer value will drive employees to implement innovation defined in the company’s strategies. The importance of open innovation in business strategic decisions was also highlighted. Using statistical methods, these hypotheses were verified through a survey conducted in various enterprises.