Entrepreneurial imaginativeness, foresightedness and experiential tourism delivery

In a volatile, uncertain, complex and ambiguous (VUCA) world, when all others perspire in chaos, entrepreneurs perceive opportunities, the story of 'India City Walks™, (ICW™) is an expedition to the world of opportunities that laid in the disguise of heritage tourism. The purpose of this study is to capture the venture ideation of ICW™, based on the imaginativeness of the protagonist and to identify the value of heritage tourism. The entrepreneurial actions were captured using qualitative research techniques, identifying the incumbent firm from amongst 50 start-ups in the tourism cohort. In this research, exploratory research design was adopted with comprehensive research approach and building theory from case. The research attempts to reflect how an entrepreneur Sachin Bansal (Sachin) by harnessing experiential learning, inculcated innovation in the heritage tourism industry by incepting a start-up, ICW™, which has remodelled on how heritage and experiential tourism is viewed from Indian perspective.