THE CHALLENGES OF USING THE AGILE APPROACH WHILE DEALING WITH SUPPORTERS OF THE CONSERVATIVE APPROACH IN PROJECT MANAGEMENT

Project management (PM) is one of the most important aspects of modern business and society. Successful completion of projects can ensure the growth and development of organizations, as well as the social well-being of society and the country. As businesses continue to operate in a dynamic environment, the need for a flexible and responsive PM approach has become increasingly important. This led to the popularity of Agile methodology, which emphasizes collaboration, continuous improvement, and customer satisfaction. While Agile has proven successful in many projects, it also comes with its challenges and risks. Therefore, understanding the success and risk factors associated with using Agile is crucial for project managers to plan and manage Agile projects effectively. The aim is to understand if the implementation of Agile is vital to revolutionize PM or if Agile has a placebo effect by presenting numerically represented proofs. The aim of the study is also to identify risk and success factors influenced by the Agile methodology. To achieve this goal, theoretical study of other countries and the practical part. The theoretical part considers the project concept, risk factors and project success. In the empirical part, a questionnaire was used among PM experts to collect primary information. To analyze the results of the questionnaire, the following methods were used: Cronbach’s Alpha and Manna Whitney. As a result of the study, risk and success factors were identified in projects positively influenced by Agile. Namely, it increases the probability and influence of success factors and reduces the likelihood and influence of risk factors. These recommendations are for future research. The results of the study can be used to decide on the implementation of Agile methodology and further improve the practical experience of implementing Agile methodology.