Ethos and Karma: the Construction of Business Ethics and Social Ethics in Popular Novels from the 16th to 18th Centuries

Abstract The common concept of karma and retribution in the general religious life of Chinese society was not only expressed in the popular literature that has flourished since the Song dynasty, but also reacted to society through the processing, refining, and deepening of popular fiction. Popular novels from the 16th to 18th centuries synchronized with the fresh ideas of New Chan Buddhism, New Daoism, and New Confucianism, which gradually developed an ethos and karma model. It used real life as a metaphor for explaining cause and effect in the construction of new business and social ethics that were urgently needed at the time. The business ethics it reflected and constructed not only included the affirmation of business and the advocacy of hard work to obtain wealth and promote fair competition, but also criticized blindly pursuing profits, especially emphasizing that wealth was determined by destiny and could not be forced. The core of the new social ethics was to establish rules connecting traditional morality and becoming rich, which not only stressed that scholars, farmers, craftsmen, and businessmen should do their parts, but also always put scholarly study as the highest pursuit; while criticizing social injustice, people still strongly desired to pass the imperial examination. This paper examines the great social changes that were occurring in the Ming dynasty, especially in the areas of business ethics and the perception of wealth, through popular literature from Ming China.