La cultura para la nueva derecha en América Latina y su accionar en Baja California

The article addresses the current theoretical elaborations put forth by prominent figures of the new right in Latin America and their strategic diffusion in Baja California. The conducted ethnography has provided insights into the mechanisms employed to redefine and reinforce a right-wing perspective that perceives itself as renewed. Among the findings, it was discovered that despite political and religious discrepancies within the so-called new right-wing groups, they coincide in the reworking of a theoretical corpus that addresses gender ideology, which stems from cultural studies, highlighting the relationship between culture and power. It is noted that there is an updated production of the discourse of the new right that seeks to maintain a worldview contrary to that expressed by feminisms, achieved through the co-optation and manipulation of progressive theorizations to engage audiences and expand their political ranks.