The Nature of Sharing Economy from Business Perspective: Case Study of a Crowdfunding Company

Sharing economy has been a hotspot in the last decade, with wide range of companies being set up in sharing business. Although sharing economy is a nova in business model, many businesses are not conduting their work based on the nature of sharing economy, and more are engaging in a rental formed business. Therefore, this paper explores the nature of sharing economy from business perspective based on a crowdfunding company. Benefits and limiatations of sharing economy are discussed. The company and one of its projects are discussed in the study with reflective thinking being made and the business model between crowdsourcing and crowdfunding are also compared and illuminated in the paper. Finally, conclusions about the case and sharing economy are discussed with practical implications and limitations of this work. Future prospects and development of sharing economy are also mentioned and illustated at the end of this work.