食品证书的采用对网上小型农产品销售商电子商务收入的影响

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Risti Permani, Sahara Sahara, Dias Satria, Suprehatin Suprehatin, Nunung Nuryartono
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引用次数: 0

摘要

本文旨在评估食品证书采用的决定因素,并分析食品证书对印度尼西亚小型在线农业食品销售商电子商务收入的影响。设计/方法/方法作者使用了对印度尼西亚东爪哇228个小型在线农业食品销售商的在线调查数据。本研究的重点是两种食品证书:强制性的Halal(伊斯兰饮食法)证书和P-IRT证书,即家庭企业的食品安全证书。使用最大模拟似然(MSL)估计器来解释选择偏差和内生性。该研究强调了认证在农产品市场(包括电子商务)中的持续重要性,以及考虑多种食品证书之间的可替代性和资源分配程度的必要性。研究发现,采用清真认证的在线农产品卖家的收入是不采用清真认证的卖家的两到三倍。相反,采用P-IRT证书的人每月电子商务销售总收入低78%。此外,获取监管信息来源可以提高采用食品证书的可能性。相比之下,企业规模、营销渠道、合同关系和管理能力是采用任何清真和P-IRT证书组合的无关紧要的因素。研究局限性/启示本研究的结果可能特定于重点研究领域的背景,从而降低了其普遍性。除了收集有代表性的样本外,未来的研究还应该捕捉食品证书更复杂的维度。其中包括获得食品证书的成本、在线卖家对食品证书采用的看法,以及团体认证和技术使用等新兴话题。原创性/价值据作者所知,这项研究是首批调查电子商务环境中食品证书采用情况的研究之一。本研究也有助于从零售商的角度看待多重证书采用和食品证书问题的少数研究
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The impacts of food certificate adoption on e-commerce income among small online agri-food sellers
Purpose This paper aims to assess the determinants of food certificate adoption and analyse the impacts of food certificates on e-commerce income among small online agri-food sellers in Indonesia. Design/methodology/approach The authors used data from an online survey of 228 small-online agri-food sellers in East Java, Indonesia. This study aims to focus on two food certificates: a mandatory Halal (Islamic dietary law) certificate and the P-IRT certificate, a food safety certificate for home-based businesses. A maximum simulated likelihood (MSL) estimator was employed to account for selection bias and endogeneity. Findings The study highlights the continued importance of certification in agri-food markets, including e-commerce and the need to consider the degree of substitutability and resource allocation between multiple food certificates. It finds that online agri-food sellers adopting the Halal certificate earn two to three times higher compared to non-adopters. Conversely, the gross income per month from e-commerce sales is 78% lower among those adopting the P-IRT certificate. Moreover, access to regulatory information sources motivates the likelihood of adopting food certificates. In contrast, the business size, marketing channels, contractual relationship and management capabilities are insignificant factors for the adoption of any of the Halal and P-IRT certificate combinations. Research limitations/implications Results from this research might be specific to the context of the focus study area, thereby reducing their generalisability. In addition to gathering representative samples, future research should also capture more complex dimensions of food certificates. These include the cost of acquiring food certificates, online sellers' perceptions of food certificate adoption, and emerging topics such as group certification and the use of technology. Originality/value To the authors' knowledge, this research is one of the first studies investigating the adoption of food certificates within the e-commerce setting. This study also contributes to the small number of studies looking at multiple certificate adoption and food certificate issues from the retailers' perspectives
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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