后新冠肺炎时代展销服务转型:来自中国的视角

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2023-11-07 DOI:10.1080/15470148.2023.2278796

Shuting Yu, Maureen Benson-Rea

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引用次数: 0

摘要

摘要新冠肺炎疫情极大地改变了企业的运营方式。本文的研究重点是中国展销会组织者组织的虚拟展销会，他们的服务交付模式发生了转变，以满足客户的新需求。本文通过一个有充分依据的案例和分三个阶段的多轮访谈数据，旨在探讨Covid-19对活动服务行业产生的影响，以及如何将SERVQUAL应用于新兴的虚拟环境。关键词:covid -19服务质量servqualtrade公平虚拟交易会披露声明作者未报告潜在利益冲突。

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Transforming trade fair services in the post-Covid-19 era: A perspective from China

AbstractCovid-19 dramatically changed the way businesses operates. The focus of this paper is virtual trade fairs organized by trade fair organizers in China whose service delivery model was transformed to meet the new needs of customers. Using one well-grounded case and several rounds of interview data in three stages, the paper aims to explore the impact Covid-19 has generated on the event services sector and how SERVQUAL could be applied in an emerging virtual setting.Keywords: Covid-19service qualitySERVQUALtrade fairvirtual trade fair Disclosure statementNo potential conflict of interest was reported by the author(s).

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.