如何获得更多的浏览量

IF 1.1 Q3 COMMUNICATION
Mohammed Nahar Al-Ali, Meera B. Sahawneh, Safaa M. Hamzeh
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引用次数: 1

摘要

摘要:本研究旨在探讨如何利用交互式和交互式语言方面来限定阿拉伯语点击诱饵的话语命题,以确保观众对缩略图的响应性点击。为此,从独立的非官方娱乐机构拥有的五个阿拉伯频道中选出了100个阿拉伯语YouTube标题党标题。这些数据来自2021年的一年时间。这些数据涵盖了不同的领域,如手工艺、体育、娱乐和科学。为了研究标题是如何构建的,我们借鉴了两个互补的理论框架,即Machin和Mayer(2012)的语言过程和参与者框架,以及Hyland(2005)的互动和互动元话语框架。研究发现,标题党创作者使用更具吸引力的态度和参与标记,以及自我提及来构建交互式文本,以强调与观众的更密切关系,从而说服他们点击诱饵。这种趋势进一步加剧了频繁使用交互式构图选择,通过频繁使用连续的点、倒序标记和观众态度连接信号,故意使标题的某些部分不透明。同样,话语过程的选择也从来不是中立的,因为标题党作者经常使用消极的心理和物质过程来激发观众的好奇心,让他们做出反应并点击诱饵。YouTube上的标题党可能会让观众感到沮丧和/或降低他们的满意度。因此,本研究有望有助于检测和隔离点击诱饵,作为提高浏览者对诱人标题的认识所需的一步,并作为进一步降级标题的一步。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How to get more views
Abstract The study aims to examine how the interactional and interactive linguistic aspects are utilized to qualify the discoursal propositions of Arabic clickbaits to secure viewers’ responsive clicks to thumbnails. To this end, one hundred Arabic YouTube clickbait headlines were selected from five Arabic channels that are owned by independent unofficial entertainment institutions. The data came from a period of one year covering 2021. The data covered different domains such as crafts, sports, entertainment, and science. To examine how the headlines are constructed, we drew on two complementary theoretical frameworks, namely, Machin and Mayer’s (2012) framework of verbal processes and participants, and Hyland’s (2005) interactional and interactive meta-discourse framework. It was found that clickbait creators structured their texts interactionally using more enticing attitude and engagement markers, and self-mentions to emphasize a closer relationship with the viewers so as to persuade them to click the baits. This tendency was further heightened by the frequent use of interactive compositional selections attained by deliberately leaving parts of the headlines opaque realized by the frequent use of consecutive dots, cataphoric markers, and viewer-attitude connective signals. Likewise, the discoursal process selection has never been neutral, as clickbait writers frequently used negative mental and material processes to spark viewers’ curiosity to react and click the bait. YouTube clickbait headlines can have the effect of frustrating viewers and/or decreasing their satisfaction. Thus, this research will hopefully contribute to the detection and isolation of clickbaits as a step required to raise viewers’ awareness of the enticing headlines and as a further step to demote them.
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来源期刊
Internet Pragmatics
Internet Pragmatics Arts and Humanities-Language and Linguistics
CiteScore
3.30
自引率
0.00%
发文量
10
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