基于粗糙集的网络营销系统中消费者购买行为预测方法

Q2 Social Sciences
Dian Jia
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引用次数: 1

摘要

针对传统网络营销系统对消费者购买行为预测偏差大、获取精度低的问题,提出了一种基于粗糙集的网络营销系统消费者购买行为预测方法。通过提高在线消费者购买行为预测方法的准确率和召回率,减少预测结果的偏差。通过对粗糙集相关区域的消费者购买行为数据进行简化,提高预测准确率和召回率,并通过去除网络营销系统中的冗余特征来减少预测偏差。利用粗糙集理论对消费者行为向量进行降维,构建预测模型框架。仿真结果表明,该方法的准确率和召回率均高于95%,预测结果的最小偏差仅为8.12%,证明了该方法的预测结果更加可靠。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A rough set-based consumer buying behaviour prediction method in online marketing system
Aiming at the problems of large prediction deviation and low acquisition accuracy of consumer purchase behaviour in traditional online marketing systems, a rough set-based consumer purchase behaviour prediction method in online marketing system is proposed. By improving the accuracy and recall rate of online consumer buying behaviour prediction methods, the deviation of prediction results is reduced. The data of consumer purchase behaviour in the region related to rough set are reduced to improve the accuracy and recall rate, and the forecast bias is reduced by removing redundant features in the e-marketing system. With the rough set theory, the dimension of consumer behaviour vector is reduced, and a predictive model framework is built. The simulation results show that the accuracy and recall rate of this proposed method are higher than 95%, and the minimum deviation of the prediction result is only 8.12%, which proves that the prediction result is more reliable.
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来源期刊
International Journal of Web Based Communities
International Journal of Web Based Communities Social Sciences-Communication
CiteScore
2.00
自引率
0.00%
发文量
30
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