{"title":"280字的利益相关者参与:来自日本证券交易所上市公司的证据","authors":"George F. Nel, Yadah du Toit","doi":"10.4102/sajems.v26i1.4964","DOIUrl":null,"url":null,"abstract":"Background: Twitter is revolutionising the way in which companies engage with stakeholders. While prior research examining companies’ use of Twitter focused on the capital market consequences thereof, empirical evidence on how companies use Twitter, still remains scant. Aim: We aim to improve our understanding of the use of Twitter, specifically (1) whether companies use Twitter as a two-way stakeholders’ engagement platform, and (2) whether companies change tweeting behaviour around result release dates. Setting: The sample consists of 70 companies for which 73 018 tweets were downloaded from Twitonomy during the period 2017–2020. Methods: The data were analysed using the mixed-model analysis of variances (ANOVAs) and generalised estimations equations. The agency, legitimacy, signalling and capital need theories were used to set expectations and interpret results. Results: Although there was no significant increase in the overall number of tweets, most companies significantly improved their level of engagement from 2017 to 2020. This is especially true of larger companies, the more profitable companies and companies with increased future growth potential. Furthermore, companies tweet significantly more around result release dates. This is most pronounced in primary industries and companies reliant on capital markets. Contribution: This is the first study that aimed to explore the two-way use of Twitter as a stakeholders’ engagement platform, in the context of a developing country, including possible reasons why companies tweeting behaviour changes around result release dates. It is proposed that regulatory bodies should take note of possible risks, and that companies should be aware of what their peers are doing.","PeriodicalId":46244,"journal":{"name":"South African Journal of Economic and Management Sciences","volume":"39 1","pages":"0"},"PeriodicalIF":1.2000,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Stakeholders’ engagement in 280 characters: Evidence from JSE-listed companies\",\"authors\":\"George F. Nel, Yadah du Toit\",\"doi\":\"10.4102/sajems.v26i1.4964\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Background: Twitter is revolutionising the way in which companies engage with stakeholders. While prior research examining companies’ use of Twitter focused on the capital market consequences thereof, empirical evidence on how companies use Twitter, still remains scant. Aim: We aim to improve our understanding of the use of Twitter, specifically (1) whether companies use Twitter as a two-way stakeholders’ engagement platform, and (2) whether companies change tweeting behaviour around result release dates. Setting: The sample consists of 70 companies for which 73 018 tweets were downloaded from Twitonomy during the period 2017–2020. Methods: The data were analysed using the mixed-model analysis of variances (ANOVAs) and generalised estimations equations. The agency, legitimacy, signalling and capital need theories were used to set expectations and interpret results. Results: Although there was no significant increase in the overall number of tweets, most companies significantly improved their level of engagement from 2017 to 2020. This is especially true of larger companies, the more profitable companies and companies with increased future growth potential. Furthermore, companies tweet significantly more around result release dates. This is most pronounced in primary industries and companies reliant on capital markets. Contribution: This is the first study that aimed to explore the two-way use of Twitter as a stakeholders’ engagement platform, in the context of a developing country, including possible reasons why companies tweeting behaviour changes around result release dates. It is proposed that regulatory bodies should take note of possible risks, and that companies should be aware of what their peers are doing.\",\"PeriodicalId\":46244,\"journal\":{\"name\":\"South African Journal of Economic and Management Sciences\",\"volume\":\"39 1\",\"pages\":\"0\"},\"PeriodicalIF\":1.2000,\"publicationDate\":\"2023-08-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"South African Journal of Economic and Management Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4102/sajems.v26i1.4964\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"South African Journal of Economic and Management Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4102/sajems.v26i1.4964","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
Stakeholders’ engagement in 280 characters: Evidence from JSE-listed companies
Background: Twitter is revolutionising the way in which companies engage with stakeholders. While prior research examining companies’ use of Twitter focused on the capital market consequences thereof, empirical evidence on how companies use Twitter, still remains scant. Aim: We aim to improve our understanding of the use of Twitter, specifically (1) whether companies use Twitter as a two-way stakeholders’ engagement platform, and (2) whether companies change tweeting behaviour around result release dates. Setting: The sample consists of 70 companies for which 73 018 tweets were downloaded from Twitonomy during the period 2017–2020. Methods: The data were analysed using the mixed-model analysis of variances (ANOVAs) and generalised estimations equations. The agency, legitimacy, signalling and capital need theories were used to set expectations and interpret results. Results: Although there was no significant increase in the overall number of tweets, most companies significantly improved their level of engagement from 2017 to 2020. This is especially true of larger companies, the more profitable companies and companies with increased future growth potential. Furthermore, companies tweet significantly more around result release dates. This is most pronounced in primary industries and companies reliant on capital markets. Contribution: This is the first study that aimed to explore the two-way use of Twitter as a stakeholders’ engagement platform, in the context of a developing country, including possible reasons why companies tweeting behaviour changes around result release dates. It is proposed that regulatory bodies should take note of possible risks, and that companies should be aware of what their peers are doing.
期刊介绍:
The South African Journal of Economic and Management Sciences (SAJEMS) is a leading South African-based publication for interdisciplinary research in the economic and management sciences. The journal publishes and disseminates high-quality academic articles that contribute to the better understanding of the interaction between economic, environmental and social perspectives as applicable to the broader management sciences in an African environment. The editorial board therefore invites authors to submit their research from areas such as economics, finance, accounting, human capital, marketing and other related disciplines that break down common intellectual silos and prepares a new path for debate on the operation and development of sustainable markets and organisations as relevant to the broader African context.