消费者对错误信息与肉鸡消费联系的看法:以斯里兰卡康提地区为例

Iustus Alwis, Sachini Ariyachandra, Ruvini Kamalika Mutucumarana, Ruwini Basnayake
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引用次数: 0

摘要

本文所述的研究旨在调查斯里兰卡对肉鸡肉和肉制品的激素使用和顾客偏好之间的关系,特别涉及康提地区。我们使用预先测试的问卷采访了康提区的460名受访者。分析显示,85.9%的受访者相信这些激素在肉鸡生产中使用的事实。此外,75.7%的受访者不知道斯里兰卡肉鸡生产中完全禁止使用这些激素。大约71.4%的人认为这些激素仍在斯里兰卡的肉鸡生产中非法使用。该研究还发现,普通公众(36.2%)是受访者认为有关激素使用的虚假信息的主要来源。同样,83.7%的人认为这些化学物质对人体健康有危害。76.7%的回答者强烈认为,在儿童期经常食用肉鸡的少女可能会出现青春期提前。本研究的结果得出结论,存在以下三种误解:(i)使用激素以获得肉鸡的高生长率;(ii)肉鸡肉中假定存在的激素对公众健康构成危害;(iii)儿童期频繁食用肉鸡肉与青春期少女的青春期提前相伴而生。虽然大多数样本由受过高等教育的专业人士组成,但这些错误信息是从公众中产生的信息中传播开来的。然而,规定肉鸡不添加激素的有效认证将有助于改变公众的观念。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer’s Perspectives on Misinformation Links with the Consumption of Broiler Meat: A Case of Kandy District - Sri Lanka
The study described herein aimed to investigate the relationship between perceptions of hormone usage and customer preferences for broiler meat and meat products in Sri Lanka with special reference to Kandy district. A total of 460 respondents from Kandy district were interviewed using a pre-tested questionnaire. The analysis revealed that 85.9% of the respondents believes the fact that the hormones are used in broiler production. Also, 75.7% of the respondents were unaware about the fact that the hormones are totally banned from Sri Lankan broiler production. Around 71.4% believed that the hormones are still being used illegally in broiler production in Sri Lanka. The study also found that the general public (36.2%), was the main source that the respondents perceived this false information concerning hormone use. Similarly, 83.7% believes that these chemical substances create health hazards to human. 76.7% of the respondents strongly believed the fact that the adolescent girls who consume broiler meat regularly during their childhood may experience early puberty. The findings of the present study concluded that three misconceptions of (i) use of hormones to attain high growth rates in broilers (ii) hormones assumed to be present in broiler meat pose health hazards to public and (iii) frequent broiler meat consumption during childhood is accompanying with the early puberty in adolescent girls, do exists. Though the majority of the sample comprises of highly educated professionals, these misinformation were spreaded from the information generated among the general public. However stipulating a valid certification with no added hormone in broiler chicken meat will be helpful in changing the mind-set of general public.
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