Protection of Intellectual Property Rights (IPR) for Batik Mangrove Products in Tanjung Rejo Village, North Sumatera, Indonesia, as an Initiatives to Export Products

Intellectual property rights (IPR) encompass a wide range of property rights stemming from the intellectual or creative capabilities of individuals. These rights span various domains, including knowledge, art, literature, and technology, and their creation typically demands investments in the form of effort, time, financial resources, and intellectual labor. The focal point of this research is the safeguarding of IPR pertaining to Mangrove Batik products originating from Tanjung Rejo village, with the ultimate objective of facilitating their exportation. The chosen research methodology for this study is the normative juridical approach, characterized by its descriptive-analytical nature. The data used in this research comprises both primary and secondary sources, and the analysis primarily employs qualitative methods, given the predominantly descriptive and analytical nature of the data collected. The research findings underscore the concerted efforts aimed at preserving and upholding intellectual property rights for mangrove batik products originating from Tanjung Rejo village, driven by the goal of amplifying the export potential of these culturally significant creations. Tanjung Rejo village has carved out a reputation as a producer of exceptionally unique and culturally valuable mangrove batik products. However, the continued success and integrity of this product line are challenged by issues such as counterfeiting and a general lack of awareness regarding intellectual property rights. To address these challenges, this study has initiated an education and training program designed to enhance the local community's comprehension of IPR intricacies and the requisite procedures for exporting these distinct products. The study's data analysis involves pre-tests and post-tests, which serve as instruments to gauge the effectiveness of the educational program. Encouragingly, the results demonstrate a noteworthy enhancement in the local community's comprehension and awareness of intellectual property rights. This newfound knowledge and understanding can substantially fortify the protection of Mangrove Batik products while concurrently fostering their potential for export. Ultimately, safeguarding intellectual property rights stands as a pivotal instrument in preserving the authenticity and economic worth of this culturally significant product, all the while advancing cultural preservation and stimulating local economic growth. Keywords: Intellectual Property Rights Protection, Mangrove Batik, Tanjung Rejo Village.