MODERN PSYOPS: COMMUNICATIVE PATHOGENICITY STRUCTURE

The scientific article, aimed at isolating the communicative structure of PSYOPS in order to develop further mechanisms for countering their negative effect, general phenomena of PSYOPS being the article’s object, and its communicative structure in its linguistic vector being the article’s subject, and its communicative structure in its linguistic vector being the article’s subject, deals with eliciting the communicative structure of modern informational-psychological operations (PSYOPS) in view of their axis of suggestiveness and pathogenicity. Since the main goal of PSYOPS, which is to support or change the addressee’s particular preferences, involves distortion of objectivereality as its fundamental feature, great attention, especially under the conditions of the current socio-political situation in Ukraine, is drawn to not only the issue of systematizing the PSYOPS as an extremely powerful phenomenon of the state’s modern information space, but also the problem of formulating strategies and tactics to counteract the negative influence produced by pathogenic texts within the framework of PSYOPS. Developing such mechanisms for counteracting the negative effect of PSYOPS is possible only under the condition of adamantly defining the linguistic influential structure of PSYOPS and qualifying their linguistic component itself as the dominant of the information destruction, as well as determining its suggestive specificity, which will undoubtedly enable the identification of pathogenic arrays of such information and, thus, the possibility of reduction, neutralization or at least minimization of its consequences. On top of that, the author defines both the features of the classical directions of studying suggestion and the specifics of the latest creative sciences devoted to the analysis of influential discourses, also presenting the newest multidimensional and complex scientific direction of Spin-Suggestology, which is directed both onto the scientific study of suggestion, that is, communicative influence, and potential changes in the perception of certain influential discourses by the recipients, a certain semantic «spinning» of the influential discourse, its artificially created peculiar versatile, multifaceted actualization; and partly onto forming an algorithm for neutralizing the pathogenicity of PSYOPS megadiscourses as an inseparable complex of immanently suggestive verbal, non-verbal and extralinguistic indicators, as well as the ecologization and depathologization of the information space in the specified discoursive segment, which undoubtedly is a particularly important aspect of the state’s modern information policy in the conditions of hybrid wars and thus maximally visualizes perspective of the research.