{"title":"体验价值:戏剧机构的顾客视角","authors":"Wioletta KRAWIEC","doi":"10.5171/2023.4125923","DOIUrl":null,"url":null,"abstract":"This article explores customer preferences for theater institutions regarding the experience value offered to them. Particular attention was paid to the marketing activities of theaters, which, in addition to traditional offerings, further enhanced visitors' experiences. The survey was conducted on a sample of 798 theatergoers located in 10 major Polish cities.","PeriodicalId":482722,"journal":{"name":"Communications of International Proceedings","volume":"2012 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Experience Value: Customer Perspective of Theater Institutions\",\"authors\":\"Wioletta KRAWIEC\",\"doi\":\"10.5171/2023.4125923\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article explores customer preferences for theater institutions regarding the experience value offered to them. Particular attention was paid to the marketing activities of theaters, which, in addition to traditional offerings, further enhanced visitors' experiences. The survey was conducted on a sample of 798 theatergoers located in 10 major Polish cities.\",\"PeriodicalId\":482722,\"journal\":{\"name\":\"Communications of International Proceedings\",\"volume\":\"2012 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communications of International Proceedings\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2023.4125923\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communications of International Proceedings","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2023.4125923","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Experience Value: Customer Perspective of Theater Institutions
This article explores customer preferences for theater institutions regarding the experience value offered to them. Particular attention was paid to the marketing activities of theaters, which, in addition to traditional offerings, further enhanced visitors' experiences. The survey was conducted on a sample of 798 theatergoers located in 10 major Polish cities.
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