性别视角下消费者行为的环境因素评价:一项调查研究

Communications of International Proceedings Pub Date : 2023-09-01 DOI:10.5171/2023.4133923

Martin ROVNAK, Anna TOMKOVA, Ivana ONDRIJOVA, Frantisek CHOVANEC

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摘要

贡献的重点是在环境态度的背景下检查消费者行为。这项研究的目的是检查在评价消费者行为的环境方面的选定属性方面的性别差异。数据是通过对151名受访者的问卷调查获得的。

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Assessment of Environmental Aspects of Consumer Behavior from The Perspective of Gender: A survey study

The contribution focuses on examining consumer behavior in the context of environmental attitudes. The aim of the research was to examine gender differences in the evaluation of selected attributes of environmental aspects of consumer behavior. The data were obtained through a questionnaire survey with a sample of 151 respondents.

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Communications of International Proceedings

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