{"title":"收益管理在摩洛哥连锁酒店行业的实践:探索性研究","authors":"Imane ELBERTOULI, Salwa BAHYAOUI","doi":"10.5171/2023.4132423","DOIUrl":null,"url":null,"abstract":"In a competitive environment marked by a digital revolution in the service industry, YM has become an essential tool for many companies, particularly in the hotel industry. Over the last twenty years, this pricing practice has been strengthened by digital technologies. On the other hand, several studies have shown that YM Pricing (YMP) produces negative consumer feelings that influence his behavior.","PeriodicalId":482722,"journal":{"name":"Communications of International Proceedings","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The practice of Yield Management in the chain hotel industry in Morocco: An exploratory study\",\"authors\":\"Imane ELBERTOULI, Salwa BAHYAOUI\",\"doi\":\"10.5171/2023.4132423\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In a competitive environment marked by a digital revolution in the service industry, YM has become an essential tool for many companies, particularly in the hotel industry. Over the last twenty years, this pricing practice has been strengthened by digital technologies. On the other hand, several studies have shown that YM Pricing (YMP) produces negative consumer feelings that influence his behavior.\",\"PeriodicalId\":482722,\"journal\":{\"name\":\"Communications of International Proceedings\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communications of International Proceedings\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2023.4132423\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communications of International Proceedings","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2023.4132423","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The practice of Yield Management in the chain hotel industry in Morocco: An exploratory study
In a competitive environment marked by a digital revolution in the service industry, YM has become an essential tool for many companies, particularly in the hotel industry. Over the last twenty years, this pricing practice has been strengthened by digital technologies. On the other hand, several studies have shown that YM Pricing (YMP) produces negative consumer feelings that influence his behavior.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
