Cultural Adaptation of Thai: A Case Study of Chinese Descent in the Mae Klong River Basin

The purpose of this study is to investigate the cultural change of Thai-Chinese people in Muang District, Ratchaburi Province, as well as to investigate the factors that contribute to their cultural adaptation. Participants from the Mae Klong River Basin in Ratchaburi Province were interviewed, data analyzed, and descriptive writing was also used as a research method. The results indicate that cultural changes in Thai-Chinese has been changing from the past to the present, and it is constantly changing. Cultural change can be fast or slow, depending on the environment and social context. As human behavior is determined by culture, and culture governs society, today's culture has evolved according to the times, and today's communication is becoming more open. As the Internet and technology have made communication easier and faster, more foreign cultures are spreading across the globe. Moreover, Thai-Chinese cultural adaptation has been affected by a variety of factors over time, including population factors, economic factors, social and political factors. People of Chinese descent in Thailand are affected by societal and political factors that affect their adaptation. The use of social media and online resources is becoming increasingly modern, which has resulted in more effective communication between people in different locations. The findings of this study can provide suggestions for the development of the community in the future